Boursin® sets itself apart in a new European TV commercial

Broadcast in Belgium, France and the Netherlands, Boursin's 2014 TV ad campaign puts the product's soft side back in the heart of its message, while reigniting the brand's unique self-depreciating humor. Themed around a wedding, the series of three commercials forges close ties to European consumers, in a competitive market where asserting the brand's identity is crucial.

"The ceremony" :

Know more about Boursin®