Everybody melts for Leerdammer® raclette

Leerdammer's® "Special for your Raclettes" was landed in stores in September 2014, with two varieties on hand, natural and smoked. This innovation meets a key growth thrust for Leerdammer® in France, stretching the brand into new product categories and new usages. Nothing was left to chance to draw raclette lovers to the brand, with TV ads, coupons, shopping cart displays, and in-store tastings. And the results proved it.

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