Forecasting tomorrow's trends

Anticipating consumer needs even before consumers express them is a key factor behind the success of Bel's brands. To identify market trends, Bel's marketing teams use innovative and tangible resources.

In 2014, the teams visited families and their children as part of a home immersion program. They also accompanied them to supermarkets to study their shopping habits and to sort what people say from what they actually buy. For Bel, the aim was to grasp the choices and motivations of its consumers in these strategic segments. In 2014, the operation was deployed in 10 European countries and in Canada and the United States.