In Japan, Bel brands convey friendliness, quality and naturalness

The Belcube® and Kiri® brands renewed their advertising campaigns in 2014. Belcube®, the cocktail hour's faithful companion, focuses on conviviality and good times among friends by offering a range of flavors that mix well with a variety of beverages, like beer and red wine. More unexpectedly, Kiri® makes an appeal to adult taste buds in a rustic fantasy that underscores the French cheese's premium quality and natural content.

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