Jibnet Abou Al Walad helps kids realize their potential

Jibnet Abou Al Walad, a flagship regional Bel Group brand in the Near and Middle East, took aim at parents in 2014. With its "Developing children's potential" campaign, Jibnet Abou Al Walad started with the premise that children are often the ones who explain things to parents, such as how to play soccer or how to use a tablet. The campaign, which showcased the product's quality and modernity, made Jibnet Abou Al Walad a key parental partner in developing the potential of children.