Kiri®'s Taste of Labneh portion meets with success in the Middle East

In the Middle East, Kiri® is appreciated by the whole family and is found in two out of every three households. The brand is the region's leading portioned cheese. To keep its lead, Kiri® constantly innovates to enhance its range. A new Kiri® flavor, Taste of Labneh, was introduced in 2014. Labneh is a local specialty made with fermented milk and eaten primarily at breakfast. The launch of labneh-flavored Kiri®, adapted to local tastes, was supported by a major ad campaign that notably included a viral video viewed more than 90,000 times in a single month.