Lab'Bel in a box

Lab'Bel is the Bel Group's artistic laboratory. In addition to building a collection of contemporary art works, Lab'Bel has imagined and curated some 20 original exhibits in France and internationally since its founding in 2010. In 2014, Lab'Bel got a head start on the 100th anniversary of The Laughing Cow®, set to take place in 2021. Each year until then, a contemporary artist will design a collector's box for the famous cheese brand. To be marketed at the brand's usual points of sale, the boxes will allow contemporary art to reign over every table. In 2014, German conceptual artist Hans-Peter Feldmann delivered his version of the famous round box.

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