Mini Babybel® and the snack made in the USA

In the United States, Mini Babybel®'s largest market, sales of the brand grew notably thanks to a new advertising campaign focused on Mini Babybel®'s fun, distinctive personality, as well as nutrition. The robust uptrend was observed in a market where consumers are increasingly looking for healthy snacks.

The 2014 "Snack a little bigger" campaign included a TV commercial in which Min Babybel® plays the bouncer, refusing chips, candy and chocolate bars entry to a school lunchbox, before escorting a lovely tangerine inside, hand in hand.

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