Mini Babybel® attracts players

In the United Kingdom, Mini Babybel® struck out to meet young people in one of its favorite stomping grounds — games. The brand made an enhanced reality bowling game accessible through a limited edition of its packaging during the 2014 Christmas holidays. The app, developed by one of the best video game producers, was the first of its kind for a cheese brand. It attracted some 50,000 young players and sparked 105,000 great games.

Know more about Mini Babybel® in the United Kingdom