Mini Babybel®'s butterfly label helps keep consumers better informed while keeping (almost) everything the same

The butterfly is an innovative label designed by Bel Group employees. "It's a double-leaf label that uses the same amount of packaging with the thickness of the leaves halved, and it offers 60% more space to keep consumers better informed," says Laëtitia Horeau, Bel data manager and the butterfly label designer. "It's an environmentally friendly best practice that can be put to use at production sites without any additional investment."