Over 90 Bel product innovations were sold globally in 2014

At Bel, product innovation takes several forms:

  • New products to enable consumers to discover new usages and new eating times, as with Kiri® Taste of Labneh portions, for example
  • Renewed recipes with new flavors, new usages or improved nutritional profiles, to continue winning consumer preference, as with Belcube® in Vietnam
  • Product range extensions to enrich existing Bel product categories with new assortments and flavors, such as Boursin® Cranberry and Pepper.