The Laughing Cow®, a star in Times Square

On August 12, 2014, The Laughing Cow® made her debut in Times Square, New York City's most famous intersection, as part of a street marketing campaign launched by Bel Brands USA. The portioned cheese icon invited some 15,000 people to a gourmet tasting of the famous creamy snack. Actress Gillian Jacobs, who plays the heroine of the TV series, "Community", was also on hand. The successful campaign created a buzz, garnering a million traditional and social media comments, and has inspired further initiatives in 2015.